Dawn vs. the cheap brand

So a few months ago I got a bottle of Dawn dish soap for something like 0.35 cents, it was on sale and combined with a coupon. I was so amazed how little of the Dawn that was needed to get the dishes done. I swear a 1/4 of a teaspoon of Dawn does more than 1/4 of a bottle of the cheap brand.
Well today I had a flash back or an absent minded moment or something. I cleaned out the sink and squirted tons of Dawn in the sink and then turned on the water. Didn't take but a second to realize what a mistake I had made. SUDS EVERY WHERE!!!! My dishes we so slippery and it took so much water to rinse them. Oh and if your ring ever gets stuck on your finger do dishes with too much Dawn, mine slipped right off into the garbage disposal and the ring is not too big. Oh and the commercials that shows you a greasy, difficult to scrub pan being easy to clean after 1 minute in the sink soaking actually happened tonight. I guess they just don't feel it necessary to mention how much dawn is in that water :)